Hope Essay

And when we lose meaning, we lose hope. Nick Vujicic has found his purpose in life. He encourages people all around the world to never give up. It is frame of mind that shapes a person’s future. Nicholas James â€Å"Nick† Vujicic was born 4 December 1982. He is a Serbian Australian evangelist and motivational speaker born with tetra-amelia syndrome, a rare disorder characterized by the absence of all four limbs. As a child, he struggled mentally and emotionally as well as physically, but eventually came to terms with his disability and, at the age of seventeen, started his own non-pr ofit organization, Life Without Limbs. Vujicic presents motivational speeches worldwide, on life with a disability, hope and finding meaning in life. He also speaks about his belief that God can use any willing heart to do his work and that God is big enough to overcome any and all disabilities. Quotes: â€Å"There’s no point in being complete on the outside when you’re broken in the inside. I have the choice to be angry in God for what I don’t have or be thankful for what you do have. † â€Å"When the time comes, I may not be able to hold my wife’s hand – but I will be able to hold her heart. † â€Å"If I fail, I try again, and again, and again. If YOU fail, are you going to try again? The human spirit can handle much worse than we realize. It matters HOW you are going to FINISH. Are you going to finish strong? † â€Å"I encourage you to accept that you may not be able to see a path right now, but that doesn’t mean it’s not there. † â€Å"Life without limbs? Or life without limits? †

Compare two music promos

‘Creating a memorable music video is much like growing an unusual moustache. It takes patience and nerve. During the early planning stages it may be difficult to perceive exactly what the finished ‘tache' will look like. The growing period may be arduous, drawn out. The moustache's grower may be tempted by the easy clichà ¯Ã‚ ¿Ã‚ ½s of fashion to compromise their original design. But if he or she stays the course, remaining true to their vision, they will doubtless create something unique. While the finished ‘moustache' may not be to everybody's taste, it will stand out. It will entertain. It will provoke. It will inspire: a true original amid a tangled forest of more conventional styles.' Music video production company ‘ Colonel Blimp' Essay title: Compare and contrast two music videos from two different genres. The two videos I am going to compare are; a new and up incoming artist from London's underground scene, Kano with the video for ‘Ps and Qs' an underground a anthem that marks the mainstream break – through for grime and UK hip hop and a very comical band Tenacious D with the video for ‘WounderBoy', who's main singer and founder of the band is a well known and respectable comedian – Jack Black. The band who are responsible for songs such as ‘Fu*k Her Gently' like to be seen as funny and not to be taken to seriously. Such a contrast between the band and the artist it is quite obvious that both videos are not going to be alike and great for comparing and contrasting. Kano's ‘Ps and Qs' promo is directed by Alistair Siddons, an up incoming director who works for the production company Colonel Blimp. He is well known in his chosen genre of music – underground UK grime and hip hop and has directed videos for highly respected bands and artists in that scene, such as ‘The Streets', ‘Roots Manuva' and ‘Crazy Titch'. He tends to work with artists on a low budget although he does still continue to work with his artists once they have become more popular and have a larger budget. He is becoming increasingly well known and has recently won four awards for his work at this year's Underground Music Awards. Tenacious D decided to use Spike Jonze, a well respected film and music video director, largely credited for his work in Blockbuster films ‘Being John Malkovich' and ‘Adaptation'. However Jonze also remains a pioneer in the world of music videos, and for many years has been best known as an award – winning music video, short film and commercial director. One of his most famous promo' s being ‘Fatboy Slim's' ‘Praise You', in which Jonze stars as himself. Unlike Siddons, Jonze does not have preferable genre in which the videos he directs and has directed for a wide variety of musical styles and genres, from Hip Hop's Notorious B.I.G to digital, electro pop band Daft Punk. ‘Ps and Qs' establishing shot is at a tilted, low angle looking up at high – rise city building, which has a lot of glass and reflection from street lamps, we can see that it is at night. There is fast, snappy editing that goes with the songs digitally modified beats and we can see more images of London and local streets that are graffitied and littered. This adds to the mise – en – scene of the video and gives an impression and feel of urban decay. Just before the lyrics start we can see Kano walk out from the darkness of an alley and into the light from a street lamp. He walks towards the camera and begins to rap (as though he is talking) to us. The camera begins to track backwards with Kano walking forward to us; Kano appears to be moving with the camera, as though he is on the tripod. Tenacious D's video opens as though it were a film, with credits informing whom the director and the band is, the background is of the nights sky and we can see that it is snowing. The establishing shot is of tall snow mountains and a forest, the camera moves quickly into the forest and we can see the band's main singer Jack Black sat on a log. As the lyrics begin Jack starts to sing dramatically but serious – already we can sense intertextual reference to the world – famous film, ‘Lord Of The Rings'. Editing is slow and typical of a fantasy/adventure film, camera shots are also very filmic e.g. extreme close – up's of Jack Black, and large bird's eye view shots, that quickly sweep over scenery and closely focus on characters. I also feel that the video has been shot in double time or time and a half to create a slow motion feel. As Kano's promo continues, we see more tall building projects, estates and back streets. Through – out the video Kano appears to be on his own travelling through out London. The film seems to have a dark green wash over it as the video appears to be off – coloured and darker than it should be, this also adds to the mise – en – scene of the promo and creates a atmosphere that is not overtly scary but menacing. The places that Kano travels through appear to be slightly threatening and the viewers find themselves relieving that they are not walking through these places on their P's! (On their own). The viewer can see that this video is on a lower budget compared to Tenacious D's WonderBoy' and does not have such graphic storyline or the need for great acting skills, however Kano's lyrical content mixed with clever camera and editing tricks make up for the lack of story – boarding. Tenacious D's promo develops a story – line that the viewer can follow through the bands actions, their impressive acting skills and the song's lyrics, which sing about ‘WonderBoy' and his evil archenemy – Young nasty man. Through out the video we see ‘WonderBoy' (played by Jack Black) sat in the forest reciting lyrics, he begins to move as he sings and the camera tracks behind him, as WonderBoy dramatically turns around, we see his evil competitor, Young nasty man (played by the band's other member Kyle Glass). Shots are slow and dramatic with a lot of use of ‘fade editing'. During the song we approach a verse that is spoken (and shouted!) by Black, the promo at this verse fades into a picturesque view of Snow Mountains with Black and Glass's faces faded on top of the picture. This is a technique used in ‘The Lord Of The Ring' films and is usually used to show what the character is thinking about or the scene that he is creating with words. We see extravagant sets of icy snow deserts and the camera tracks behind Black on what seems to be a quest. Filming is slow and dreamy. The whole promo only actually uses 92 different camera shots most of which are faded into each other, compared to Kano's ‘P's and Q's' which use's a mass of 156 different camera shots which are fast, snappy and edgy (and maybe dangerous for someone who has epilepsy). In conclusion both promos are incredibly unique and directed to the highest standards, none better than the other but just of remarkably different genres and styles. Kano's promo pushes boundaries and throws out stereo – typical clichà ¯Ã‚ ¿Ã‚ ½s of American, gangster Hip Hop with jewellery, woman and drugs. It too illustrates the wider shift in the way Garage and Grime music is incrementally developing from disposable dance floor music into a far deeper and infinitely more subtle medium capable of expressing the turbulent inner life of Britain's excluded urban underclass – a demographic discovering their own identity and voice through microphones, cheap computer technology and the sawn-of idiom of pirate music. In turn Tenacious D's ‘WonderBoy' offers amazing direction from Jonze and incredible theatrical performances from Black and Glass. A comical, yet serious parody lampooning a contemporary media phenomenon – ‘The Lord Of The Rings' and at the same time tells a humorous tale of how the band was started. Many critics and viewers found ‘The Lord Of The Rings' to worthy and pompous yet Tenacious D and Spike Jonze saw this opportunity to successfully mock it.

Taking Education Reform Global. (country Bolivia) Essay

Taking Education Reform Global. (country Bolivia) - Essay Example As a part of the educational reforms, there is a enormous scope for establishing educational institutions in those nations where existing literacy rate is not good and there is huge potential to enhance the literacy rate. Keeping these points in view, an effort is being made to prepare an policy proposal to study and analyze the prospects of establishing new educational institutions (John Miller Group of Educational Institutions)in Bolivia where lot of potential exists to enhance the literacy rate. The thesis statement of the study is â€Å"What are the ways in which the government of Bolivia would associate with the management of new educational institute and how do the new educational institute work with the local communities to make the education mission successful?†. General picture of Bolivia Bolivia is a South American nation which has a population of about 10 million. It has a multi ethnic composition including Amerindians, Mestizos, Europeans, Asians and Africans and t he main language is Spanish (Read, 2002). It has also responded well to the phenomenon of globalization and started opening of its economy with the outside world (Heyck, 2002). Initially, the education in Bolivia suffered due to political instability and the legislation of 1956 laid the foundation for systematic initiatives for public education system. The basic structure of education in Bolivia comprises of primary education for five years followed by intermediate education for three years and secondary education for four years (Luykx, 1999). Higher education is mainly dealt by University of Bolivia and some other private educational institutions. Educational scenario in Bolivia In several spheres, the other nations or organizations or individuals can initiate any firm or business in Bolivia under the norms and rules of Bolivian government. The educational institutes of other nations would have to apply for the permission to establish new educational institution in Bolivia. After g etting the clearance, the educational department of Bolivia would be communicated regarding the place of establishing new educational institute. The difference between the rural and urban literacy rate in Bolivia is quite higher. The rural literacy rate is very poor due to the fact that the children in rural areas are forced to contribute economically for their family income. Hence, it was reported that the average period of schooling was found to be 4.2 years in rural areas where as in urban areas it was noticed to be 9.4 years. Hence, there exists a potential to enhance literacy rate in rural areas and new educational institutes may be concentrated more in rural areas. Moreover, Bolivia spends about 23 % of its national annual budget towards the educational expenditures. The initiatives of Bolivia towards the opening of its economy with the outside world in the era of globalization inspite of some challenges would certainly help in promotion of educational reforms (Shultz and Drap er, 2009). Basic features of the proposal Bolivian government would provide necessary permission and support for establishment of new educational institutes (John Miller Group of Educational Institution) in different ways if it is convinced that the aspirations of the local people would be taken care. The government of Bolivia wo

Budgting ip3 Essay Example | Topics and Well Written Essays - 750 words

Budgting ip3 - Essay Example Finally, this memo will identify the guidelines for a budget that ICBI should adopt. A financial reporting system can be defined as the provision of information relating to the financial performance of the organization, and the usage of an organization financial resource. Financial reporting promotes accountability, which is an important factor that determines the success or failure of a business organization (Heath, 2012). In providing this information, financial reporting gives a summary of a detailed financial data, and it then presents this summarized information in a manner in which people with no accounting experience can understand. One major component of financial reporting system is the availability of information. It is this information that the financial reporters will use to develop budgets, analyze and forecast the flow of the organizations cash, create a dashboard report, identify the key financial indicators, and also provide financial restatements. All these are components of financial reporting. One of the recommended financial reporting systems for the organization to use is the budget (Shim and Siegel, 2012). There are two main types of budgeting, namely activity based budgeting and operating budgeting. The recommended type of budget to use is the activity based budgeting. This is a type of budgeting whereby the activities which incur costs at various functional areas of the organization are written down, and there relationships are thereafter analyzed and defined (Sharma, 2010). Budgeters will then tie these activities to strategic goals of the organization. The costs that the organization incurs in running these activities are then used for purposes of developing a budget. On this note, by considering the cost structure of a given organization, through the various activities that the organization performs, financial analysts can analyze the potential of the organizations services and products to achieve

Corporation with cash and the economy Essay Example | Topics and Well Written Essays - 500 words

Corporation with cash and the economy - Essay Example We created a crisis in our minds that no fiscal and monetary tools of lowering interest rates and pumping more money can solve this economic woe. Even if there is enough money, people will adopt a conservative stance and will not spend it thus contracting the economy making government intervention pointless. This is truer with big business which was able to generate that much savings because it did not spend the money it earned from lowering its cost from downsizing its manpower and other cost-cutting measures and contributing significantly to the situation that we are in. This could be the worst form of an economic crisis-crisis of confidence. This crisis is horrible because it is psychological in nature that the traditional Keynesian solution will not work. If this situation will continue, it will not be far fetch that our economy will suffer a double dip crisis of which we may not be able to recover. It is easier said than done that had we had faith in our economy, we could have recovered already. There is available money that is enough to create jobs that will encourage domestic consumption to rehabilitate the economy. The government does not have to pump in precious taxpayers’ money in the system anymore for it to recover. We just created a fear that is debilitating us that sends a spiral of economic contagion which contracts our economy into an impending crisis. Savings may be good but when we are not using it out of fear to the effect that it contracts our economy, the effect is more catastrophic. So what is to be done? First, our policy makers must get their acts together to inspire confidence that our economy will be going somewhere. The recent debacle over the debt ceiling fueled that conservatism which is hampering our recovery. Second, we must do our part as citizens of this great country. That includes big business and us,

A Conceptual Model for Evaluating of Market Segments Research Paper - 1

A Conceptual Model for Evaluating of Market Segments - Research Paper Example It is suggested by the analysis that a synthesis of these three models can potentially produce a holistic tool for evaluating segments; a tool which considers both the internal and external forces and which incorporates the firm’s specific needs. The evaluation of market segments is one of the most critical aspects in the entire segmentation analysis, given that the segments that are eventually selected by firms need to be attractive, measurable and substantial (Beane and Ennis, 1987; Sarabia, 1996). Segmentation is crucial because it provides a direction for marketing strategies to be developed; on the basis of segmentation firms design specific marketing activities targeting clusters of the market which shares some degree of homogeneity and which are likely to respond in a similar manner to marketing incentives (Jonker et al., 2004). According to Wind (1978) and Ou et al. (2009) segmentation should be not only approached through statistical measures which only provide a picture of the differences between various segments, but more consistently should be approached through subjective measures as well, which denote the essence of the judgements of the decision makers and as Sarabia (1996) stresses, the distinctiveness of each firm (and each firm’s needs). Thus evaluation of segments becomes of crucial importance because it shows, on the one hand, the attractiveness of each segment identified but this attractiveness is measured by incorporating the specific-firm aspects as well. In this paper, three models for evaluating segments are presented and assessed in terms of their strengths in an attempt to synthesize a theoretical framework for segment evaluation. Market segmentation is treated differently by many academic researchers and scholars. According to Beane and Ennis (1987), the existence of various approaches to market  segmentation reveals the different viewpoints on the subject.  

Scientific method of colors Essay Example | Topics and Well Written Essays - 250 words

Scientific method of colors - Essay Example It is interesting to know that the human mind is closely associated to colors. In fact colors have an effect on human behavior as well which is termed as color psychology. Colors have negative effects Studies have confirmed that certain color such as red is highly distractive and arousal in nature and can cause avoidance behavior is people whereas people tend to feel drowsy and sleepy when associated with the color blue (Jalil et al, 2012, p59). It is not only the emotional mind which is affected by colors but color also affect ones memory as well. Studies have shown that both consistency of colors and the right color combination helps in enhancing memory (Dzulkifli and Mustafar, 2013, p.3) Color is also associated with the mood of a person. An angry person would show more preference to colors such as orange or red while a calm person would prefer blue or green. Thus color coding for products or advertisements is often used by marketing strategists to allure consumers. Procedia-Social and Behavorial sciences, 2012,35:54-62. Retrieved from http://ac.els-cdn.com/S1877042812003746/1-s2.0-S1877042812003746-main.pdf?_tid=3b696f3e-582e-11e4-8f22-00000aacb35e&acdnat=1413791811_90d18bbb7bf2382abfcd1578c3788340 on 19 October,

The lack of IT systems within the logistics department of TATCO Yemen Literature review

The lack of IT systems within the logistics department of TATCO Yemen - Literature review Example Tatco-Yemen is a branch of Abudawood Group,a diversified group of companies that operates in the Middle East,Europe and the United States.The company specializes in the professional management of assets in different sectors including trading,sales and delivery of commodities,real estate,education and training of staffs,and financial investment. The company’s logistics focuses on supplying various products to consumers, an area where it has registered significant successes in the recent past. However, due to the rapid growth and expansion of its consumer base, stark challenges in the company’s management of inventory continue to exist. Tatco grapples with multiple problems related with the lack of Information Technology systems within the logistics department; these include, delays in the arrival of hard copies of important documents like invoices, causing unnecessary delays in customs clearance. Moreover, cargoes remain in the Yemeni port for longer due to lack of stora ge; and wrong information about the date of product. These problems have proved to be costly to the company. The paper explores the challenges of lack of IT systems in Tatco’s logistics department. Generally, logistics is an all-encompassing aspect of business involving planning, controlling and organizing the movement of goods and services, communications, real-time facts and people from the one point to another (Slater, 2012). Most of successful companies such as Tatco have in place strong a logistical department that supports the movement of its various assets across the country. The main problem with Tatco, however, is that most of its logistics processes are not properly integrated and built around IT systems. Processes such as handling of the materials, storage, information, shipment, packaging and inventory still lag behind, with the old paper work methods still in place (Safadi, 2003). The company suffers from ineffective logistical support and as such geographical restructuring of unfinished products, and the cleared inventories have been largely unpredictable, leading to products delays and rising operational costs (Von Der Gracht, 2008). Farooquie and Nasir (2010) in dicated that in any organization, the logistics department is expected to deliver on everything related with logistics by ensuring that the processes are developed in line with the organizational objectives of cost reduction and maximization of efficiency. However, the lack of IT systems within the organization present grave challenges to the organization’s storage processes distribution of wares, warehousing, and transportation of goods (Raj, 2009).

Maritime Logistics Essay Example | Topics and Well Written Essays - 1750 words

Maritime Logistics - Essay Example Therefore to not merely survive, but to grow throughout the crisis, K&X must develop mechanisms to benefit from opportunities that this environment has created. Prior to the crisis, K&X should have allocated resources to a crisis management plan that will maintain its current operations in a financially constricted environment with limited allocated of additional resources during the actual crisis. By conducting this preparation in more ordinary financial environments, K&X ensures that it will maintain relevance during challenging times while its industry peers are caught more unaware and must then engage in cost reduction measures to maintain their core business operations (Shim, Siegel & Dauber, 2008). Having already ensured its relevance and continuance in a challenging environment, K&X will then be poised to better recognize and exploit opportunities as they arise. This is particularly valuable as few new ideas, products, or processes are introduced to market in times of crisis. Most other organisations in the industry will be developing or implementing new services, allowing K&X a unique opportunity to fill that void (Griffin, 2008). In order to position itself favourable in a challenging environment, K&X must first develop and maintain a crisis management p... With this in mind, K&X must develop a crisis management plan as a living document that is continuously revised with the most currently available data, particularly when the industry begins to forecast the potential for an economic crisis. The management of the crisis will then involve application of the mechanisms developed and specified in the plan and the updated data will ensure that the organisation is responding to the environment as it actually exists (Kao, 2007). The exact measures of K&X for crisis management have been fully explored in Part II and are aimed at mitigating the effects of the crisis and maintaining continuity of operations. This will allow the organisation to remain fully crisis conscious, making its management of the situation part of its normal operations rather than as a separate issue that is address only after the disaster strikes (Drucker, 2008). Once implemented, the first stage of the K&X crisis management plan will evaluate the current business environment, specifically to determine potential areas of failure that may have a significant effect on core business operations (Drucker, 2008). This evaluation process is particularly important as failure during this phase may result in an irrelevant plan of action that may contribute to the collapse of the organisation. As such, the evaluation phase will require the heaviest commitment of time and resources to ensure that subsequent phases of the plan remain pertinent and relevant to the current environment. The goals of the evaluation must be a high relevance as this will ensure accuracy and precision in the later actions of K&X (Chesbrough, Vanhaverbeke & West, 2006). This evaluation process will include an assessment of

Scientific Arguments For and Against Contraception Essay

Scientific Arguments For and Against Contraception - Essay Example Despite so many methods being available, there are arguments for and against the use of the different methods of contraception. Abstinence is not engaging in the sexual act, which no doubt is the safest but the person does not get the pleasure of sexual intercourse. This is a biological need and helps release emotions and tensions. At the same time, abstinence is helpful for drug addicts and alcoholics when they are under the recovery program and are advised celibacy. It gives the person an opportunity to evaluate his/her sexual feelings. There are various barrier methods available, which block the flow of the sperm to the woman’s uterus and the fallopian tubes. Female condom, male condom, diaphragm, the cervical cap and the dam are the five barrier methods available. The female condom is not 100% leak proof. It can rupture and can lead to genital warts (Cat Bytes). The male condom is a thin cover usually of latex but can also be found of lambskin or polyurethane (Wills et al). Moisture, heat, and light make condoms susceptible to breakage (Sex-info). Animal skin condoms contain pores which allow HIV and other viruses to pass through but they are thinner and do not dull the sensitivity. Latex condoms remain the safest and only water based lubricants should be used before using the condom. Oil-based lubricants like Vaseline and baby oil damage the condom. Other barrier methods like the diaphragm, the cervical cap or the contraceptive sponge involve the use of spermicidal product, commonly containing nonoxynol-9 (N-9) (FHI 2005). Researches suggest that frequent use of N-9 increases the risk of HIV in women. using a male condom lubricated with N-9 is preferable. Diaphragm protects against the STD’s like gonorrhea and Chlamydia but not against all sexually transmitted diseases. It increases the risk of having a bladder infection and someone allergic to rubber cannot use this (Sex-info) A diaphragm should not be exposed to detergents and oil based

Greek or Shakespearean Essay Example for Free

Greek or Shakespearean Essay The essential component to any tragedy, Greek or Shakespearean, is a protagonist with a fatal flaw. In Greek tragedy this is called hamartia. This Latin term translates directly into the word â€Å"flaw† but is usually used to describe an excess of a personality trait virtue or vice. The protagonists fatal flaw pushes the the plot and action of the tragedy forward. It is this tragic flaw, which leads to the eventual downfall of the character, his circumstances, and the denouement of the drama. In examining the bulk of the literatures protagonists, no other character embodies the essential role of the flawed protagonist like Hamlet. Hamlets fatal flaw is his idealism. Only once Hamlet overcomes his idealism is he able to seek his revenge. The climax of the play occurs with Hamlets realization that the world is not as it seems and that he must shrug off his idealistic values and avenge his fathers murder Act 3, scene 4. In Shakespeares Hamlet, act 3 scene 4, is a pivotal scene within the play. The scene begins in the Queens chamber, as Hamlet slams the door open, with sword in hand. They engage in a dialogue of riddles combined with Hamlets mishandling of the weapon makes the Queen uneasy. Hamlet is upset at the Queen for marrying his fathers brother. The Queen screams Thou wilt not murder me? Help, ho! and as Polonius responds, Hamlet promptly shoves his sword into the curtain where Polonius hides and swiftly kills him. Hamlet wonders if it was the King, half hoping that it was Claudius, who Hamlet has been trying to kill the whole play. He fantasies about killing him, in the previous scene, he states In th incestuous pleasure of his bed. Hamlet is consumed by the idea of Claudius and Gertrude making love. Once he knows that he only killed Polonius he continues to scold him mother. She responds In th incestuous pleasure of his bed and Hamlet replies A bloody deed. Almost as bad, good mother, As kill a king and marry with his brother. Again Hamlet contrasts the two brothers that Gertrude has become involved with. Hamlet must avenge his fathers death. In doing so he must not only kill Claudius but also resurrect his father. He does this by outlining how his fathers good qualities compare to his uncles bad qualities. Hamlet laments: Look here upon this picture, and on this, The counterfeit presentment of two brothers. See what a grace was seated on this brow, Hyperions curls, the front of Jove himself,. . . This was your husband. Look you now what follows. Here is your husband, like a mildewd ear Blasting his wholesome brother. Hamlet contrasts the two brothers which he claims are completely the opposite. Hamlet believes that Gertrude might has mistaken one for the other. Hamlet continues to verbally assault his mother. Much of what he says is a rephrasing of Hamlets first solioquy, frailty thy name is woman as well as Hamlet aggressive behavior toward Ophelia in the nun scene. Act 3, scene 4 is the part of the play when the climax happens. Hamlet must first confront the cause of this murder, Queen Gertrude. It is within in this scene that Hamlet gets his first taste of vengenance and murder when he easily kills Polonius. After this murder, Hamlet decides he can and must kill his fathers murderer, Claudius. However, Hamlets leaves his mother alone because his fathers ghost appears and advises Hamlet to Leave her to heaven. Hamlet respects and loves his father in life and also in death and adheres to the ghosts advice. Hamlets goal is to bring back his fathers reign not just by pointing out Claudius faults but also by humiliating his mother and her new world to trash. Hamlet continues: Have you eyes? Could you on this fair mountain leave to feed And batten on this moor? Ha, have you eyes? Hamlet is trying to convince his mother give up her new life with Claudius, to find her loyalty to her dead husband, and back to the way things used to be. Hamlet takes the role of scourge and minister, and tells her she can redeem herself from being a whore to being the good wife she used to be. Hamlet advises her to leave Claudius, â€Å"the moor† and climbs up on her dead husbands â€Å"mountain†. Hamlet explains â€Å" throw away the worser part of your cleft heart, Hamlet instructs her, And live the purer with the other half. However, Hamlet, as much as he wants to love his mother, can not get past his belief that she is responsible for his fathers death. It is important to note that this scene takes place in the Queens bedroom. The conversation symbolized Hamlet and Gertrude essentially â€Å"in bed† together and hints to a sexual relationship. Hamlet speaks like a jealous lover chastising his girlfriend for sleeping with a different man and making their bed â€Å"enseamed†. The Queen is extremely upset and actually asks Hamlet to help her figure out what to do. At this point when Hamlet should have told her to confess, he urges her to stop her relationship with Claudius, Not this, by no means, that I bid you do: Let the bloat king tempt you again to bed (Act III, sc iv). It is in the moment that Hamlet allows his emotion to dominate over his intellect that Claudius was killed. He is consumed by the thoughts of his fathers demise and is haunted by the knowledge that his fathers soul will not be able to rest until his death is avenged. Hamlet willfully concludes, My thoughts be bloody or be nothing worth (Act IV sc iv). It is then that Hamlet finally had the ability to suppress his idealistic nature, and do what is right. The murder is not a well planned scheme and occurs in the heat of the moment. Hamlet, after the murder of Claudius never once wavers in his decision. He has done what is right and believes that There is a special providence in the fall of a sparrow (Act V sc ii). Hamlet is able to do anything but take vengeance upon the man who did away with his father and has taken his father’s place with his mother. The pain which should have caused him to take immediate revenge was replaced by pity for himself. It is Hamlets idealistic nature that creates the ultimate theme and driving force behind all the rising action, falling action, and resolution of this tragedy as well as the death of his mother. The way in which Hamlet views his mother, father, and Claudius is finally revealed in Act 3, scene 4. Once Hamlet is able to be honest about his feelings, he is able to finally seek revenge for his fathers murder. This scene is pivotal to denouement of the play and essential to Hamlets transformation from a boy to man who embodies the important qualities which were cherished and expect by an Elizabethan audiences.

Role Of Semantics In Communication English Language Essay

Role Of Semantics In Communication English Language Essay The word semantics means the study of meaning. It typically focuses on the relation between the signifers, such as words, phrases, signs and symbols, and what they stand for. Linguistic semantics is defined as the study of meanings that humans use language in expression. Other types of semantics include the semantics of programming languages, formal logics, and semiotics.The word semantic itself denotes a range of ideas, from the fashionable to the highly technological. It is frequently used in ordinary language to denote a problem of understanding that comes down to word collection or connotation. This problem of understanding has been the subject matter of many formal investigations, over a long period of time, most especially in the field of formal semantics. In linguistics, it is the study of interpretation of signs or symbols as used by agents or communities within particular situation and contexts. Within this observation, sounds, facial terminology, body language, phonemics ha ve semantic (significant) content, and each has several branches of study. For instance in written language, such things as paragraph structure and punctuation have semantic content; in other form of languages, there is other semantic content .As mentioned above. the official study of semantics intersects with many other fields of inquiry, including lexicology, syntax, pragmatics, etymology etc though semantics is a well-defined field in its own context, but is often with artificial properties. In language philosophy, semantics and reference are related fields. Further related fields include philology, communication, and semiotics. With the interrelationship between them the formal study of semantics is therefore multifarious in nature. Semantic is in contrast with syntax, the study of the combinatory of units of a language (with no reference to their meaning). In the scientific vocabulary semantics is also known as semasiology. Introduction One of the major reasons for agent abstraction importance in engineering purposes is that it allows necessary complication and disability of todays computer systems to be dealt with better than before. Also the most conventional perspective of agents that intelligent software components, acting on an erratic environment. The typical solution to this problem is to employ a black-box approach, e.g., describing the agent behavior solely by means of its inputs and outputs. Modeling agent behavior within MAS introduces taxing issues, since both the agent internal behavior and interactive behavior are concerned. This is the problem that is addressed by formal semantics of agent communication languages (ACL) (Kone, Shimazu, and Nakajima 2000).This relationship between an agent abstract structural design and the specification of ACL semantics can be highlighted by considering the case of current semantics for ACLs such as, FIPA ACL (FIPA 2000) and KQML (ARPA Knowledge Sharing Initiative 1993; Labrou and Finin1997a; Labrou and Finin 1997b), which relate agent communications to agent mental state (Sadek 1992). For instance, in FIPA ACL, each communicative act specification is equipped by a feasibility precondition (FP).that must hold for the sender, and a rational effect that the sender may suppose to occur on the receiver, even though such an effect is not actually mandatory for the receiver, so as to preserve its autonomy. Both these specification, as well as the actual message content, are given in terms of a quantified, multi-modal logic with modal operators for beliefs (B), desires (C), uncertain beliefs (U), and intentions (I), called Semantic Language (SL) (FIPA 2000), which has its root from the work on the BDI framework. Despite FIPA not mandating any actual architecture for agents, FIPA ACL Semantics perfectly assumes that the agent behavior can be interpreted in terms of a BDI-like architecture,1 which can be pictorially represented. The agent internal machinery should be clearly aware of any communicative act sent or received by the agent (Act). It should be noted that since rational effect are not obligatory for the agent, their logics are not conceptually part of the represented portion of the agent. Instead, details about rational eà ¢Ã¢â‚¬Å¡Ã‚ ¬ ects can be used by an agent internal machinery to assume the effect on the receiver of the acts it sends, whereas details about the feasibility preconditions can be used to infer the mental state of the sender. Decoupling Specification from Implementation Almost all the known semantics for ACLs are based on the concept of agent mental state, which may result in sending a communicative act, and how the reception of a communicative act may affect the receiver mental state or at least, which are the effects on the receiver that the sender may suppose to occur. In spite, these semantics do not mandate any specific architecture for agents, and are meant to be applicable in general fashion; they implicitly promote the concept of mental state as a notion in the specification of ACLs. This is likely to provide a good support for the cooperation of agents built over BDI frameworks. In fact, these specifications may drive the design of agent protocols (Bergenti, Botelho, Rimassa, and Somacher (2002), may help designing agent planners exploiting the notions of feasibility preconditions and rational effects to understand the effect to communications (Bergenti and Poggi 2001), may provide support to the verification of conformance of an agent implementation with respect to a specification, even though, at this time, this problem has yet to be faced (Wooldridge 1998).On the other hand, serious limits in the workability and applicability become apparent when the ACL specification has to support cooperation among agents built over different architectures. In practice, in those cases where the agent wraps a physical resource, a legacy system, an information system, and so on, it is unclear what is the benefit of supposing its behavior can be understood. Viroli and Omicini (2001).For instance, it is unclear how do feasibility preconditions apply in these cases, and what is the benefit of supposing that some rational effect may occur. Also, this kind of specification is useless to the end of designing the agent wrapper, and makes the problem of proving conformance even more complex. As far as an ACL is concern to help standardizing age nt cooperation, it is clear that the agent abstract architecture implicitly assumed by the ACL. Semantics should be as much abstract and implementation-decoupled as required in order to provide for a widely applicable specification tool. To this end, this easy consider the abstract architecture for agents derived from the ontology developed in Viroli, Moro, and Omicini (2001), which captures the very notion of observation in computer systems. By this framework, agents are represented as observable sources of information, providing their unique individual viewpoint over the world and making it available to other agents. Here the roles of semantic in communication could be explained succinctly by examine the following sequences of communication conversation with the use of semantic set. There are certain number of magnitude of semantic in term of space in this case is four: the normative positions of the speaker and hearer before and after the utterance. Therefore, if d = 4, the number of possible communicative acts is 22352! (Computation of this figure may not be necessary in this context). Consistency is to be anticipated in a domain in which, assumption that agents can observe a common scene and ground their utterances in it, is simply irrational .The focus of that consistency needs to be squarely upon how communication can be described, rather than up library of communication primitives. The aim is to provide agents with a system by which they can tune a language with great accuracy to the needs at hand, and the ability to do this outweighs the potential pitfalls of any particular language. Const ruction process, such as Support Vector Machine (SVM) is thus well suited to domains in which agents might reasonably be expected not to suggest a huge number of different primitives. Primitives were to be submitted for consideration. This would bring down the complexity dramatically (it would no longer be necessary to work on the power set of the points in semantic space), but at the cost of requiringlonger sequences of primitives in from it is one of the advantages of the approach. To explain the function of SVM, three agents could be considered, each of them wishes to introduce communicative acts such as commands, permissive, and co missive acts into a shared communication language. Each act specifies (or partially specifies) transitions of the speaker and hearer acts are represented Lindahl (1997).Here with a set of transitions for the speaker and an equivalent set for the hearer. For instance, an act may state that, before the act, the speaker, i is permitted to remain passive toward the propositional content of the act and after the act, i is committed to remain passive. In other words, i is, before the act, in any of the Lindahl states 1, 2, or 4 and after the act in the state 6. Thus, the set of transitions for the speaker is: {(1, 6), (2, 6), (4, 6)}. For the hearer j, before the act, j is permitted to bring about p and after the act, j is committed to bring about p. In other words, j is, before the act in any of the states 1, 2, or 3 and after the act i n state 5. Thus, the set of transitions for the hearer is: {(1, 5), (2, 5), (3, 5)}. This particular communicative act results in the hearer being obliged to bring about p and the speaker being obliged to remain passive toward p: the hearer must bring about p and the speaker cannot interfere. The initial state of the semantic fixing between these three agents is that agents 1, 2, and3 are interested in the following sets of communicative acts being included in the language: Agent 1. This agent wishes to introduce two actions into the language. 1. a, A command that commits the hearer to bring about p such that the hearer is not a priori forbidden from doing so. Speaker: {} Hearer: {(1, 5), (2, 5), (3, 5)} 1.b An act that commits the speaker to bring about p such that the agent is a priori forbidden from doing so. Speaker: {(1, 5), (2, 5), (3, 5)} Hearer: {} Agent 2. This agent wishes to introduce two actions into the language. 2. a An act that permits the hearer to bring about p such that the agent is a priori committed to remain passive. Speaker: {} Hearer: {(6, 2)} 2.b An act that commits the hearer to remain passive toward p such that the agent is a priori permitted to doing so or remaining passive. Speaker: {} Hearer: {(2, 6)} Agent 3. This agent wishes to introduce two actions into the language: 3. a, A command that commits the hearer to bring about p and the speaker cannot Interfere. Speaker: {(1, 6), (2, 6), (4, 6)} Hearer: {(1, 5), (2, 5), (3, 5)} 3. b A put-option act. Speaker: {(2, 6)} Hearer: {(6, 2)} SVM then proceeds in the following way: Round 0. Agent 1 broadcasts initiate (1, 2, and 3) (1-2-3 is the casting vote sequence). The language, L is initialized. Each communicative act specification refers to the changes in normative position of the agents that will take on the roles of speaker and hearer when the act is used during communication. This could be seen in this conversation between three agents Round 1. Agent 1 has the casting vote. Agent 1 broadcasts suggestion (1.a); agent 2 broadcasts suggestion (2.a); and agent 3 broadcasts suggestion (3.a). There is a tie. However, rather than using its casting vote to compel the inclusion of 1.a, agent 1 decides to endorse agent 3s suggestion. Agent 1 broadcasts suggestion (3.a), and so this act is included in L. Round 2. Agent 2 has the casting vote. Agent 1 broadcasts suggestion (1.b); agent 2 broadcasts suggestion (2.a); and agent 3 broadcasts suggestion (3.b). There is a, tie, and so the agent with the casting vote, agent 2, broadcasts suggestion (2.a). 2.a is included in L. Round 3. Agent 3 has the casting vote. Agent 1 broadcasts suggestion (1.b);agent 2 broadcasts suggestion(2.b); and agent 3 broadcasts suggestion(3.b). There is tie, Although 2.a and 2.b use the same transitions as 3.b, 3.b is being introduced for a different purpose-for the trading of options-and so agent 3 uses the casting vote to broadcast suggestion (3.b). 3.b is included in L. Round 4. Agent 1 has the casting vote. Agent 1 broadcasts suggestion (1.b); agent 2 broadcasts suggestion (2.b); and agent 3 broadcasts suggestion (null). There is a tie, and so agent 1 uses the casting vote and broadcasts suggestion(1.b). 1. b is Included in L. Round 5. Agent 2 has the casting vote. Agent 1 broadcasts suggestion (null); agent 2 broadcasts suggestion (2.b); and agent 3 broadcasts suggestion (null). 2.b has the only vote, and so this is included in L. Round 6. Agent 3 has the casting vote. Agent 1 broadcasts suggestion (null); agent 2 broadcasts suggestion (null); and agent 3 broadcasts suggestion (null). SVM terminates. L = {3.a, 2.a, 3.b, 1.b, 2.b}. Here, suppose that agent 2 is responsible for access to an information source. The two acts introduced by these agents, 2.a and 2.b, allow it to permit and forbid access. Although agent 3 is not in control of this information source.. Agent 2, the manager agent is interested in issuing commands and allowing agents to commit to activities, hence its interest in 1.a and 1.b. It does, however, accept the inclusion of 3.a rather than 1.a-it accepts that it should not interfere with agents to whom it has given commands. This simple example explains sorts of communicative actions that can be included in a common language and how the simple voting mechanism may be used to construct such a language. This language can be seen as a subset of a more complete language for managing the activities of agents within an organization. Indeed there all kinds of slight distinctions, but these distinctions have real operational value, which can be exploited by the agents themselves. Finally, the work of Steels and Kaplan (1999) tackles the problem of language acquisition by an axes .Thus focus on a specific semantic space, having axes of color and position. The individual primitives discussed have either specific values on one or more axes (red, blue and on the edge), or have ranges of values on one or more axes (toward the center, close to the left and toward the top). This easy advocated a new approach to agent communication languages. Rather than viewing the specification as an off-line, design-time process, it is clearer now that open multi-agent systems should be a dynamic, run-time process.. Thus, agents can use their knowledge of the dialog type, their communication objectives, and their social relationships with one another to tailor the communication language to their prevailing circumstances hence the role of semantic cannot be underrated in communication.

The Discovery and Colonisation of America

The Discovery and Colonisation of America In 1492, America was discovered by Christopher Columbus. It had, however, already accidentally been discovered by Scandinavian Vikings about 500 years earlier. The Vikings were not alone when they discovered America. It was an unknown fact that Native Americans had come to America and inhabited it much earlier. Because this wasnt acknowledged, the Native Americans were never seen as the original discoverers. In 986, Bjarni Herjolffson set out from Norway in an attempt to reach Iceland and eventually Greenland. Greenland was the land Bjarnis father, also an adventurist, had failed to completely colonize on his fleet, led by Erik the Red. Bjarni got lost on the way to Greenland because of fog and storms. Eventually, he did find the land he was searching for. Bjarni did not discover America, but he was the first to make it out while he was at sea. Back in Norway, one of Erik the Reds sons, Leiff, became interested in the story Bjarni told. He decided he wanted to continue the adventure and find out which land Bjarni had seen on the horizon. In search of the best landscape to land on, Leif Eriksson and his crew sailed along the eastern coast of America. After passing the Baffin Island and what is now Labrador, they picked the best environment. They named it The Wineland. Leiff Erikssons crew inhabited the area, where they found grapevines and other products to bring home. They built houses, stayed for the winter and returned home with wine and food. The Discovery of America: The Spanish and Portuguese The first explorations and conquests were made by the Spanish and the Portuguese. In 1492, a Spanish expedition lead by Christopher Columbus sailed to the continent America and introduced the New World to the Western World of that time. He began studying the civilizations that he had encountered : the friendly Native Americans. After this, European conquest, exploration, and Colonisation quickly followed and expanded. After the 1494 Treaty of Tordesillas, approved of by the Pope, Spain and Portugal divided the entire non-European world between themselves, with a line drawn through South America. This first occurred along the Caribbean coasts on the islands of Hispaniola, Puerto Rico and Cuba, and beginning in the early 16th century, extended into both North and South America. In 1498, Columbuss third trip reached the South American coast. With help from their powerful Indian allies, the Spanish rapidly conquered territory. As a result, they gained control of much of western South America, Central America and Mexico by the mid-16th century. Over this same period, Portugal colonized much of eastern South America, which is now Brazil. The Colonisation of America During the early and mid-sixteenth century, the English tended to view North America as a base for piracy and harassment of the Spanish(In the late 1560s a rebellious act broke out in the Netherlands, and the rebels were Protestant. British Queen Elizabeth aided these rebels. Spain, being Catholic, saw these rebels as a threat. Because of the fact that the British helped the Dutch Protestants, Spain became resentful towards England). By the end of the century, the English began to think more about North America as a place to colonize: as a market for English goods and a source of raw materials. The English claimed that New World Colonisation offered England many advantages. Not only would it enrage Catholic Spain, it would supply England with raw materials and provide a market for finished products. America would also provide a place to send the English poor. America also satisfied more personal needs : rigorously religious English felt that they were not accepted in England, and Ame rica would create a more liberal environment. Spain and England were hostile towards eachother over trade and colonisation. On August 8th, 1588, the English defeated Spain in the Spanish Armada. England was now able to colonize North America. English Joint Stock companies founded Jamestown in 1607. They failed because they were looking for gold, didnt farm, and drank contaminated water. They came during spring, which was deceiving. They didnt plan for winter. Many died the first winter. John Smith, who had been to America in the winter before, saved them. He said, Work or Starve. So, they started farming, and everybody was fed. The English Joint Stock company sent over 50 women to help repopulate Jamestown. The Pilgrims werent called Pilgrims until 150 years later. These strictly religious immigrants called themselves Saints. The Saints left England because they were not accepted for their religion. They went to the Netherlands, but they didnt want their children growing up being non-Englishmen. For this reason, they came to the New World. Early other European Colonisations in North America included the French colonies of Acadia and Canada, the Swedish colony of New Sweden, and the Dutch New Netherland. Also Sweden participated in occupying North America. As the colonies started to grow, Britain decided on the policy of salutary neglect : the British American colonies were to be obedient towards Great Britain. Conflicts between Britain and America The Seven Years War resulted in the decisive turning point in British-colonial relations. The Treaty of Paris in 1763 criticized Britains control of the seas and trade, as well as its sovereignty over much of the North American continent. To fund this war, Britain, unable to borrow any more money from other countries, raised its taxes. This had a very heavy effect on the citizens. Also, bureaucracy arose in England in order for the government to get all the money they could. Britain found it North Americas responsibility to aid them in their war expenses. However, New world institutions of self-government and trade, used to the policy of salutary neglect, refused and rebelled against this demand. The war developed and Britain became more dependant on North America : Military supplies and an increased demand for goods contributed to the wealth of the North American Colonies. The 7 years war had put Britain into great debt, so the Parliament insisted on a raise of taxes once again. The British government believed the colonies should pay their fair share to the nations expenses. Because the colonies were not represented in the Parliament, the North Americans found the raised taxes intolerable. The orthodox British view, dating from the Glorious Revolution of 1688, was that Parliament was the highest authority in the empire, and so anything Parliament did was constitutional. In the colonies, however, the idea had developed that the British Constitution recognized certain fundamental rights that not even Parliament could violate. The American Independence The concept of American Independence began when many more colonists began to reject the authority of the Parliament, since they werent represented, but were expected to pay taxes. They believed this violated their rights as Englishmen. The colonies petitioned King George III for intervention with the Parliament. To force him to do so, they boycotted British goods but kept their loyalty to the British crown. These acts were ignored. The colonists proceeded to create an army. Following acts to achieve the same goal were seen as rebellion and treachery. In 1776 the Colonies responded by declaring their independence Frances government secretly provided supplies to the revolutionaries. France eventually entered the war in 1778 along with the Spanish and Dutch. They treatened to invade Great Britain and put the English army, which wasnt so strong, to the test. Due to Great Britains naval power, it was able to occupy coastal cities in America. The more rural areas, where most of the population lived however, were less easy to control. The French involvement proved to be beneficial when the French naval victory at Yorktown in 1781 to the surrender of a British army occurred. In 1783, the Treaty of Paris ended the war and recognized the sovereignty of the United States. http://news. softpedia. com/news/How-Did-Vikings-Discover-America-49891. shtml http://en. wikipedia. org/wiki/European_Colonisation_of_the_Americas http://www. digitalhistory. uh. edu/database/article_display. cfm?HHID=670 http://mr_sedivy. tripod. com/america. html http://www. taxanalysts. com/museum/1756-1776. htm http://en. wikipedia. org/wiki/Salutary_neglect http://en. wikipedia. org/wiki/United_States_Declaration_of_Independence http://en. wikipedia. org/wiki/American_Revolutionary_War

Internet Applications In Business :: essays research papers fc

The Benefits of Businesses that use the Internet Almost all national retail organizations today have an Internet site where anyone can place an order. Most are even able to accept credit card payment for instant processing of your order. In fact, there are some companies that accept orders solely from the Internet. Office Depot has gone one step further than the competition; they have included perks for their contract customers also. Specifically, they have linked the Web-site to their ES9000 mainframe enabling customers to get their own specific contract pricing. The closest any competitors have come is storing a customer’s shipping information. The result was $67 Million in sales last year. That doesn’t come close to an Internet only retailer like Amazon.com, but it is a phenomenal success for Depot’s first year in the Internet market. Increased sales revenue is not the only benefit that this marketing plan has reaped. A new level of efficiency has also been reached. The leading benefit that has created such efficiency is the number of customer orders that Depot does not have to: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Take up more of a salesperson’s time on the phone. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Take up an order-entry clerk. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Waste time trying to understand precisely what the customer needs. (The customer can browse though our entire catalog of merchandise) Instead, the company’s time can be spent on more important customer service issues. A salesperson can get out in the field to meet one-on-one with their customers. Order-entry clerks can spend more time making sure they key exactly what the customer wants. That covers the benefits to the company, but how about the customer. Are they benefiting as well? Customer feedback has been overwhelmingly positive. This is mainly true because Internet ordering is an additional service, not a replacement of service. Some customers in the past would complain that they couldn’t speak to a Real Person when they needed to most. Now when they need to place an order, there is no need to speak to someone unless more clarification is required, and when it is, there are more Real People available to speak with. Company Email Though some people think that the Email account that their company supplies them is private and confidential, it is actually neither. Most companies explain their Email policy in great detail, but one would have to look for it in their Employee Manual on their own. One of the main reasons why companies do this is to protect themselves legally.

My Teaching Philosophy Essay example -- Philosophy of Teaching Educati

My Teaching Philosophy All of my life I have enjoyed helping others. I have also loved the classes I have had with a really good teacher. I think it’s a wonderful feeling to be able to help someone and to know that there is someone there to help me when I need it. I want to help teach the future leaders of this country, as well as those content with just being themselves and staying out of trouble. I honestly believe in Rosseau’s idea that children are born good and that things in society contribute to whether or not they are troublesome. I want to help these children remain good. Although I plan to teach at the high school level, I still believe these â€Å"bad† children can be helped with the proper attention and care. I also believe that the nature of knowledge is neither relative nor absolute but a combination of both. There are some things that people learn only because they are taught. These things would include learning the Presidents of the U.S., the correct comma usage, a foreign language, etc. There are other things that children discover on their own or through the help of their peers. Things like the current fashion treads, valuable lessons or trust and loyalty, social skills, etc. These are reasons why a combination of cooperative learning and direct teaching techniques should be used. The overall purpose of education is to help our future generations succeed at whatever it is they’re good at. Education is essential to ru...

The Emperor Jones :: Emperor Jones Essays

The Emperor Jones    In Eugene O'Neil's play, The Emperor Jones, he presents a crucial lesson to mankind: one should not pretend to be someone who he is not. Multiple repercussions may occur to someone who denies their background and race. For example, in The Emperor Jones, the character, Brutus Jones, dissembles as a free white man (Jones was really black and was supposed to be in slavery during that time). Because of Jones' denial, he encounters numerous illusions in the forest of his black heritage, which haunt him until he is finally killed by his natives, under the accusation of an insurgence against his people. O'Neil introduces the theme of denial bluntly. In the opening scene of the play, it is clear to the audience, from a nineteenth century perspective, that Brutus Jones' physical features oppose his personal opinion of his individual status. Jones, a colored man, was expected to be a slave during the eighteen hundreds. Ironically, Jones proudly claims to be a white man and is portrayed as a po werful man in this first scene. After O'Neil presents his theme of denial, he supplies following scenes with the consequences of illusions, displaying his true lineage. One apparition Jones encounters is a gang of Negroes chained, working on the road supervised by a white man. The anticipation of the audience is that Jones will assist the white man with managing the slaves. Instead, Jones is ordered to work; subconsciously, he proceeds to the slave work with his fellow natives. Jones finally realizes his actions and shoots the apparition, which immediately disappears. Jones experiences a similar illusion later of chained blacks, sitting in rows, wailing, awaiting their slavery. Intuitively, Jones joins their rhythm and swaying and his cry rises louder than the others. This illusion leaves on its own and Jones advances through the forest. These two apparitions demonstrate that inside, Jones really understands that he is colored, but he cannot admit it. The next two of Jones' illusion s display that the other people realize that Jones is black which aggravates him even more. First Jones confronts a slave auction. He spectates until he realizes that it is he, who is being auctioned. As a result, Jones loses control and goes wild. Finally, Jones witnesses a religious sacrifice, one similar to his native religious. It is not until Jones realizes that the witch doctor is offering him as a sacrifice, to be eaten by the crocodile, that Jones loses control once again.

Is Scott Electronics plcs current human resources strategy effective Essay

To what extent do you think that Scott Electronics plc’s current human resources strategy is effective? (18) Human resource strategy is how a business sees its employees from different business point of view and they are seen as resources to complete the business objectives. Firstly the human resource strategy for Scott electronics is very effective because the firm’s labour productivity is very high with 105 compared to the industry average which is 100. This is very effective as it shows the level of recruitment and the staff the business is recruiting is doing very well which has a positive effect in the recruitment section therefore this will make the company recruit more staff which will increase the productivity of the business. Also the bonuses which is 40% and its 20% higher than the industry average, this shows that the bonuses are keeping the firms employees motivated and it drives them to work harder which mean there will be a increase in productivity and if productivity increases it will have a positive effect on the sales revenue as the company will sell more items which will increase the sales revue and profit. Also another reason why the human resource strategy for Scott electronics is very effective because it has a very unique centralised organisational structure. A centralised structure is where the entire decision making is done from the top of the hierarchy. This is an effective strategy because the entire decision making can be done from the main person who is in charge and it can be done very quickly without going through any difficulties. This is very effective because staff can work through the business objective rather than stressing on the extra responsibility they have on their shoulders which will make them stress free and become more productive. Also they can be told what to do and the managers will have control over their workforce so that employees are less likely to make mistakes or make wrong decisions which will make a negative impact the on the businesses performance. However the human resource strategy for Scott electronics is not that effective because high numbers of employees are on temporary contract which is 75% compared to the industry average which is 25%. This is bad for the business because it will make employees feel that the job security is not there and they are not guaranteed the job which the business can tell the employees that they are not in need and the employees will go away, therefore this might result in the employees not very motivated to do well and they might not think as if they are involved with the business. Also employees on temporary contract are more likely to leave the business as the labour turnover rate is at 10% which is higher than the industry average which is 6%. This is human resource strategy is ineffective because it lead to employees leaving the business every year and the business is losing experienced and valuable staff. Also another reason the human resource strategy for Scott electronics is not that effective because the training budget is below the industry average as Scott electronics training cost is  £500 compared to the industries average which is  £1000. This shows that the staff are not that well trained and most of the staff don’t know what they are doing sometimes or they might not know how the company operates as high level of training was not provided. This lead to the amount of defect products increased as the staffs were not well trained and they kept making mistakes therefore the numbers of defects products increased. This is one of my strongest reasons because staffs need to be well trained before they can start the job as they will know what they are doing and how they are going to carry out each task according the company structures of dealing with things. Therefore the staff need to be well trained and the business needs to increase its amount on training the staff which will allow the business to have staff that know what they are doing and make less mistakes as this will cause the staff to make less defect products. In conclusion I think that the human resources strategy is very effect to the business because average span of control for Scott’s electronic is 5 and industry average is 8. This has a greater advantage to the specific business because it will allow the business mangers to control their staff and monitor the progress which the manager can set targets and the targets can be analysed to see if they have reached the targets this will increase the productivity of the business as targets are reached and mangers have better control over their staff and the business. However I think that the current human resource strategy is not that effective to the business because the firm’s defected products are 10% and the industry average is 5% which is doubled the amount. Therefore you can tell that the strategy is not that effective as the staffs are making a lot of mistakes which will cost the business as the raw materials cost money to buy. Also this indicates that strategy is failing as staff are not well trained or may not experienced enough to work in the field which the bale goes the firms recruitment policy as the firm could have employed experienced staff which could have reduced the level of defected products.

The Dysfunctional Family Essay

In a family with one rebellious child, the other children have to â€Å"walk on egg shells† to avoid the wrath of their parents. Going beyond mere disagreement, an intense schism between family members regarding religion or ideology Lack of empathy, understanding, and sensitivity towards certain family members, while expressing extreme empathy towards one or more members (or even pets) who have real or perceived â€Å"special needs†. In other words, one family member continuously receives far more than he or she deserves, while another is marginalized Extremes in conflict (either too much fighting or insufficient peaceful arguing between family members Unequal or unfair treatment of one or more family members due to their birth order, gender, age, family role (mother, etc.), abilities, race, caste, etc. (may include frequent appeasement of one member at the expense of others, or an uneven enforcement of rules Denial (refusal to acknowledge abusive behavior, possibly bel ieving that the situation is normal or even beneficial; also known as the â€Å"elephant in the room.†) Unhealthy parenting signs: Giving â€Å"mixed messages† by having a dual system of values (i.e. one set for the outside world, another when in private, or teaching divergent values to each child) Stifled speech (children not allowed to dissent or question authority) Denial of an â€Å"inner life† (children are not allowed to develop their own value systems) Being under- or over-protective Apathy â€Å"I don’t care!† Belittling â€Å"You can’t do anything right!† Unrealistic expectations Ridicule Bitterness (regardless of what is said, using a bitter tone of voice) The â€Å"know-it-all† (has no need to obtain child’s side of the story when accusing, or listen to child’s opinions on matters which greatly impact them) Either being a miser (â€Å"scrooge†) in totality or selectively allowing children’s needs to go unmet (e.g. father will not buy a bicycle for his son because he wants to save money for retirement or â€Å"something important†) Dysfunctional parenting styles: Perfectionist (fixating on order, prestige, power, and/or perfect appearances, while preventing their child from failing at anything) Dogmatic or cult-like (harsh and inflexible discipline, with children not allowed, within reason, to dissent, question authority, or develop their own value system) â€Å"The politician† (a parent who repeatedly makes or agrees to children’s promises while having little to no intention of keeping them) Dynamics: Parents vs. kids (generation gap or culture shock dysfunction) The balkanized family (named after the three-way war in the Balkans where alliances shift back and forth) Children growing up in a dysfunctional family have been known to adopt one or more of these six basic roles: The Good Child (also known as the Hero): a child who assumes the parental role. The Problem Child or Rebel (also known as the Scapegoat): the child who is blamed for most problems related to the family’s dysfunction, despite often being the only emotionally stable one in the family. The Caretaker: the one who takes responsibility for the emotional well-being of the family. The Lost Child: the inconspicuous, quiet one, whose needs are usually ignored or hidden. The Mascot: uses comedy to divert attention away from the increasingly dysfunctional family system. The Mastermind: the opportunist who capitalizes on the other family members’ faults to get whatever he or she wants. Often the object of appeasement by grown-ups. Effects on children Children of dysfunctional families, either at the time, or as they grow older, may also: Lack the ability to be playful, or childlike, and may â€Å"grow up too fast†; conversely they may grow up too slowly, or be in a mixed mode (e.g. well-behaved, but unable to care for themselves) Have moderate to severe mental health issues, including possible depression, anxiety, and suicidal thoughts Become addicted to smoking, alcohol, and/or drugs, especially if parents or friends have done the same Bully or harass others, or be an easy victim thereof (possibly taking a dual role in different  settings) Be in denial regarding the severity of the family’s situation Have mixed feelings of love–hate towards certain family members Become a sex offender, possibly including pedophilia. Have difficulty forming healthy relationships within their peer group (usually due to shyness or a personality disorder) Spend an inordinate amount of time alone watching television, playing video games, surfing the Internet, listening to music, and other activities which lack in-person social interaction Feel angry, anxious, depressed, isolated from others, or unlovable Have a speech disorder (related to emotional abuse) Distrust others or even have paranoia Become a juvenile delinquent and turn to a life of crime (with or without dropping out of school), and possibly become a gang member as well Struggle academically at school or academic performance declines unexpectedly Have low self-esteem or a poor self image with difficulty expressing emotions Rebel against parental authority, or conversely, uphold their family’s values in the face of peer pressure, or even try to take an impossible â€Å"middle ground† that pleases no one Think only of themselves to make up the difference of their childhoods (as they are still learning the balance of self-love) Have little self-discipline when parents are not around, such as compulsive spending, procrastinating too close to deadlines, etc. (unfamiliar and seemingly lax â€Å"real-world† consequences vs. familiar parental consequences) Find an (often abusive) spouse or partner at a young age, and/or run away from home Become pregnant and/or a parent of illegitimate children Be at risk of becoming poor or homeless, even if the family is already wealthy or middle-class Have auto-destructive or potentially self-damaging behaviors Join a cult to find the acceptance they never had at home, or at a minimum, have differing philosophical/religious beliefs from what they were previously taught Strive (as young adults) to live far away from particular family members or the family as a whole Perpetuate dysfunctional behaviors in other relationships (especially their own children)

The ‘Lotus’ (‘Nelumbo Nucifera’)

The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial.Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment. Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial. Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment. Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial.Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment . Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.

The role of corporate identity in the Malaysian higher education sector

The Role of Corporate Identity in the Malayan Higher Education SectorIdentity, image and repute are the chief docket of organisation through corporate communicating activities. Van Riel ( 1997 ) survey found that there are three chief constructs in corporate communicating that are ever being studied by bookmans. The constructs are corporate individuality, corporate repute and communicating direction. On overall, corporate communicating is referred to as communicating, added with advertisement, media matter, fiscal communicating, employee communicating and crisis communicating. In order to be effectual, every organisation needs a clear sense of intent that people within it understand. They besides need a strong sense of belonging. Purpose and belonging is the two aspect of individualities. Every organisation is alone and the individuality must jump from organisation ‘s ain roots, its personality, its strengths and its failings. The individuality of the cooperation must be so clear that it becomes the yardstick against which its merchandises and services, behaviours and actions are measured. This means that the individuality can non merely be a slogan, or a aggregation of phrases: it must be seeable, touchable and all encompassing. Everything that organisation does must be an avowal of its individuality. In globalisation universe, both academic and concern involvements in corporate individuality have increased significantly in recent old ages. Organizations have realised that a strong individuality can assist them aline with the market place, attract investing, actuate employees and serve as a agency to distinguish their merchandises and services. Identity is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) . Thus, many organisations are endeavoring to develop a distinguishable and recognizable individuality. Certain features of an efficacious corporate individuality include a repute for high quality goods and services, a robust fiscal public presentation, a harmonious workplace environment, and a repute for societal and environmental duty ( Einwiller and Will, 2002 ) Harmonizing to Melewar and Sibel Akel ( 2005 ) , the globalization of concern has eventually been embraced by the higher instruction sector in which instruction is seen as a service that could be marketed worldwide. Universities and other establishments of higher instruction have to vie with each other to pull high quality pupils and academic staff at an international degree. Hence, competition is no longer limited within national boundary lines. As instruction and preparation become a planetary concern sector, instruction selling is developing criterions more kindred to consumer goods selling. This presents several challenges for Malayan universities such as the development of a more client orientated service attack to instruction and an increased accent on corporate image. In a market where pupils are recognized as clients, universities have to implement schemes to keep and heighten their fight. Higher instruction sector in Malaysia develops quickly since 1990. Now, Malaysia has 20 public universities offering a assortment of classs and 100s of private universities. Competition is non merely within the state, but regionally and globally. The university needs to develop a competitory advantage based on a set of alone features. Furthermore, universities need to pass on these features in an effectual and consistent manner to all of the relevant stakeholders. Under these fortunes, universities have eventually realized the function of corporate individuality as a powerful beginning of competitory advantage.They understand that if managed strategically, corporate individuality can assist them develop a competitory border over rivals ( Olins, 1995 ) . As a consequence, a turning figure of universities have started to develop and implement corporate individual ity programme as portion of their strategic rowth and enlargement ( Baker and Balmer, 1997 ) .Reappraisal of LiteratureCorporate individualityBirkigt and Stadler ( 1986 ) derived from Cornelissen and Elving ( 2003 ) refer to corporate individuality as the strategically planned and operational self-presentation of a company, both internal and external, based on an in agreement doctrine, long term company ends, and a peculiar coveted image, combined with the will to use all instruments of the company as one unit achieved by agencies of behavior, communicating and symbolism. Although universities are a higher instruction establishment organic structure instead than a corporate company, they have somehow embodied a corporate mentality in its quest to recognize its mission statement as an in agreement doctrine outlined earlier. Give this state of affairs, university is extremely prudent in its attempt to accomplish what it has set out to carry through by foremost, beat uping its tools an d means to pass on its individuality to its groups. In recent old ages, the importance of the corporate image has been recognized. One of the grounds behind this is the turning involvement in surveies of corporate image. The organisation considers that the transmittal of positive image is an indispensable stipulation for set uping a commercial relationship with mark groups ( van Riel, 1995 ) . Congruent with statements by Birkigt and Stadler ( 1986 ) and Alessandri ( 2001 ) who posit that corporate individuality needs to be founded upon the mission statement of a corporate entity, university, in advancing its academic excellence, has significantly rallied its forces in geting at a logo that is really much stand foring the organisation and what it has to offer based on its mission statement. Olins ( 1995 ) outlines four phases in constructing an individuality plan. First, probe, analysis and strategic recommendations are carried out internally to find what a corporate entity should stand for. Insofar as university is concerned, it considers factors such as its place, market portion, nucleus values, cardinal thought, growing forms, size, corporate civilization, profitableness and fight in puting its ends. Olins ( 1995 ) argues that one time internal analysis and strategic recommendations have been carried out, the following phase is developing the individuality by agencies of behavioral alteration, individuality construction and name and ocular manner. Harmonizing to Birkigt and Stadler ( 1986 ) , corporate individuality is besides communicated through the behavior of a corporate entity where mark groups are able to be judged by the actions conducted by the entity in covering with external forces or stimulations. The creative activity of a logo is a portion of its individuality edifice procedure which represents what it stands for ( Olins, 1995 ) . In planing the ocular manner, university makes usage of different colorss in the logo. To take words of Olins ( 1995 ) , the intent of a symbol is to show the cardinal thought of the organisation with impact, brevity and immediateness. The usage of different colorss and their representation in the logo of the university does show the cardinal thought to portray university as a modern organisation founded upon healthy rules and administration. Olins ( 1989 ) argues that symbolism warrants consistent quality criterions and contributes to the trueness of clients ( in our instance, pupil as clients to the university ) and other mark groups ( the possible pupils ) . The 3rd phase of Olins ‘ Corporate Identity formation is launched and introduced to pass on corporate vision. The individuality of university must be communicated through the mass media, another medium of individuality formation. The concluding phase of individuality formation is execution. In alliance with its mission statement to market the university as a first pick, university should join forces with other organisations in its quest to raise consciousness. Olins ( 1995 ) corporate individuality direction needs to be considered in the same position as fiscal direction or information system direction as portion of corporate resource where uninterrupted attempts is necessary to implement and keep it. However, Melewar and Jenskin ( 2002 ) place five sub-const ruct to mensurate corporate individuality or organisation viz. communicating and ocular individuality ; behaviour ; corporate civilization ; market conditions ; house, merchandise and services. The theoretical account adapts a multidisciplinary attack in the analysis of corporate individuality. It unites the psychological, in writing design, selling and public dealingss paradigms of the corporate individuality. In this manner the theoretical account represents different positions and school of ideas of corporate individuality, taking for a balanced combination between these different subjects. Furthermore, in footings of its application, the theoretical account presents a practical tool for analysis with its simple construction summarised in a comprehendible in writing presentation. Communication and ocular imagetouch about corporate ocular image ; corporate communicating ; architecture and location and unmanageable communicating. Corporate ocular individuality of the administration is reflected by five chief constituents which are orporate name ; symbol and/or logotype ; typography ; coloring material ; and slogan ( Dowling, 1986 ; Olins, 1995 ) . Harmonizing to Olins ( 1995 ) these constituents â€Å" present the cardinal thought of the administration with impact, brevity and immediateness † . Meanwhile, corporate communicating defined by Van Riel ( 1995 ) is a direction instrument to make and harmonize favorable relationships with external and internal stakeholders. As pointed out by Markwick and Fill ( 1997 ) , it is critical to guarantee that consistent corporate communicating is delivered to all stakeholders. Melewar and Sibel Akel ( 2005 ) surveies on corporate individuality of the University of Warwick sort its stakeholders into two classs viz. in ternal ; and external stakeholders. The external stakeholders cover a broad scope of audiences from sentiment leaders ( concern, media, academic, believe armored combat vehicle, instruction specializer, government/political ) to alumnas and instructors. The internal audiences are divided into three chief groups – pupils ; academic ; and non-academic staff. In a research survey conducted by the University ( Opinion Leader Research ) it was found that overall cognition of the University differed well between these audiences: On the whole, a far higher proportion of internal as opposed to external audiences province that they know the University good. Among the internal audiences, the faculty members in peculiar, demo a low degree of cognition of the university ( Jones, 2001 ) . Corporate communicating covers direction, selling and organisational communications. Among the three, direction communicating is seen as the most of import ( Van Riel, 1995 ) . Top degree directors are s een as the chief medium of direction communications since they are responsible for conveying the corporate doctrine and vision to the internal stakeholders ( Melewar and Jenkins, 2002 ) . The constituent ofbehaviorconsists of direction behavior and employee behavior. Given the current demand for economic answerability and the increased focal point on consumer pick, universities are sing pupils and staff as clients. Consequently, to prolong the coveted degree of service quality, the relationship between administrative staff and faculty members, and administrative staff and pupils has become more structured. Therefore, the behavior of direction at universities is progressively resemblers that of a commercial company. Increasingly, faculty members acknowledge that a â€Å" corporate individuality refers to an administration ‘s alone features which are rooted in the behavior of employees † ( Balmer and Wilson, 1998 ) . As a consequence of decreased authorities support and a larger societal focal point on consumer pick, universities design classs that are in conformity to what consumers want instead than what universities believe should be taught. This new manner of looking at â€Å" clients † of instruction has created a demand to reexamine the relationship between the clients and university employees. However, in the context of a university, the designation of the client and the employee is non an easy undertaking. First, as identified by Sirvanci ( 1996 ) the student-university relationship is non a typical customeremployee relationship. The university pupil differs from a â€Å" conventional † client in the sense that the university pupil does non hold full freedom of pick with the merchandise ( knowledge/education ) , duty for paying the monetary value and might non even â€Å" measure up † to buy the merchandise. Second, in an environment where the pupils are classified as internal clients the categorization of academic staff is debatable. Academicians are classified both under internal client and academic staff. Evidence shows that relationship between academic and administrative staff is an country of possible struggle ( Pitman, 2000 ) . The tenseness is likely to arise from the fact that academic staff have different motivations for working in a university fro m administrative staff members and utilize a different value system of their ain. Corporate civilizationhas been a chief focal point of academic direction since the early 1980s ( Wiedmann, 1988 ) . Culture is the normally held and comparatively stable beliefs, attitudes and values that exist within the administration ( Williamset Al., 1993 ) . Jarzabkowski and Wilson ( 2002 ) surveies found that civilization in University of Warwick is based on the undermentioned dogmas: successorientated ; entrepreneurial and competitory ; intra-organisational competition ; low tolerance for non-performers ; open uping ; viing at the highest degree of sectoral environment, ( Harvard, Berkeley, Cambridge and Stanford ) ; and â€Å" strong Centre, strong section † . However, in an academic establishment understanding on a individual value set is hard to accomplish. Baker and Balmer ( 1997 ) in their survey about the corporate individuality of University of Strathclyde place that the job arises chiefly from the fact that each member of the university is an expert in a specific country and has hence a really strong position about how to continue in this country. In the absence of a general way for the academic community to continue this sub-cultures and multiplicity in individualities may harm the successful execution of a corporate individuality programme. The constituent of corporate civilization fundamentally involves the component of nationality ; ends, doctrines and rules and organisational imagination and history. Top ranking university accommodates pupils from different nationalities. With increasing Numberss of abroad pupils and academic staff, the function of nationality is diminishing. However, pupil consumption for public university in Malaysia is controlled by the authorities. The assignment of the academic staff besides needs particular permission from the authorities. As is common among other Malayan universities, it capitalises chiefly on the English linguistic communication as the chief linguistic communication of commercialism. Moingeon and Ramanantsoa ( 1997 ) stress the interaction between history and corporate individuality. They point out the manner history influences the definition of corporate individuality, i.e. â€Å" individuality is the merchandise of the history of the administration † ( Moingeon and Ramanantsoa, 1997 ) . They further province that individuality influences history and shapes the perceptual experiences and actions of the organisation members. Therefore, individuality besides produces history. History created an individuality in support of the entrepreneurial self-image and income bring forthing orientation of the university ( Jarzabkowski and Wilson, 2002 ) . Component of corporate individuality focal point onmarket conditionsaffecting nature of the industry and selling scheme. Malaysia ‘s higher instruction market is crowded and competitory. The general regulation in the market is that prospective pupils will frequently go to a prima university because of its overall repute, even though it may be comparatively weak in the specific capable chosen. The instruction and research appraisal exercises conducted on a regular basis and the magazine ( such asThe Times Higher EducationAddendumetc ) publications of the ranking of the universities reveal that certain universities are more well-thought-of and are perceived to be general leaders in the field. However, the generic feature of higher instruction makes the projection of a differentiated individuality hard. Harmonizing to Melewar and Sibel Akel ( 2005 ) , some universities such as Cambridge, Oxford, Imperial College, Durham, LSE, UCL, York, Nottingham, Manchester and Bristol have succeeded in this hard undertaking. Corporate and selling schemes are one of the few attempt to advance university internationally. For illustration, University of Warwick ‘s schemes are â€Å" heightening and advancing the University ‘s repute, peculiarly on the international phase † and mottos such â€Å" maintaining and developing our strengths in institutional administration and direction † and attempts to demo that â€Å" the university is be aftering to go on its business-like development † Corporate and selling schemes non merely find coveted future provinces of the organisation but they besides influence the formation of trade name and corporate perceptual experiences. Therefore, the manner an organisation defines its corporate schemes has a important impact on how it is perceived by its stakeholders. Simoes and Dibb ( 2001 ) province that the impression of corporate individuality is linked to the corporate trade name construct. Besides harmonizing to Ind ( 1997 ) corporate stigmatization is more than a ocular projection of the organisation – it is a manifestation of the organisational nucleus alues. Firm, merchandise and servicesare the last constituent in corporate individuality developed by Melewar and Storrie ( 2001 ) . These constituents are branding schemes and organisational public presentation. Branding to the populace is through heavy advertisement of the company ‘s image in the media and by editorial coverage in the local or international imperativeness. Articles in academic periodical, refereed diary, continuing and books by university lectors and pupils are a portion of positioning scheme for the university to make a good trade name of the university. University ‘s design, landscapes, and image development could besides be considered as portion of the stigmatization scheme. Performance of the university is evident by itself in footings of constructing up a loyal client base, winning national awards, retaining and developing employees, and the growing to the franchise. The public presentation can be measured by the acknowledgment received by the university. University ranking published by Times Higher Educations Supplement and other reputable organisation is a best index to mensurate university ‘s public presentation. Besides university ranking, other acknowledgment and award such as ISO 9000, discoverer award obtained by pupils and lector of the university, can be considered as elements of public presentation.Purpose of the StudyThis survey ‘s major intent was to try to find what the function of corporate individuality from the position of the university ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university. This survey ‘s major intent was to try to find what the function of corporate individuality from the position of the uni versity ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university.MethodThis was a bead and collect questionnaire survey of matriculation college pupils. Subjects came from 9 Matriculation College throughout Malaysia. In each of this matriculation college, pupils were prospective clients for the public university in Malaysia. In this subdivision, informations assemblage processs, respondents, and measurings of variables are detailed.RespondentsRespondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The at ionale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximately 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre. Respondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The ationale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximatel y 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre.Measurement InstrumentBased on corporate individuality theoretical account developed by Melewar and Jenskin ( 2000 ) , there are five chief constituents to developing corporate individuality. Melewar and Storrie ( 2001 ) besides use in the survey for service company. Melewar and Sibel Akel ( 2005 ) , besides apply the same theoretical account to analyze the corporate individuality Warwick University. The instrument used to measure corporate individuality includes 80 points based on corporate individuality theoretical account developed by Melewar and Jenskin ( 2001 ) . The points stand foring four constituents of corporate individuality which are communicating and ocular imag e, behavior, corporate civilization, market conditions and house, merchandise and services. Each point is measured utilizing 5- point Likert type scale.Prior to the existent survey, we conducted a pre-test survey among respondents in the matriculation colleges. The pre-test conducted sought to find the grade of stableness, trustiness, dependableness of the measuring used in this survey, as there are really limited survey on corporate individuality and corporate repute. Consequences of the pre-test show Cronbach's alpha for communicating and ocular individuality is.90, behaviour is.87, corporate civilization is.86, and market status is.80 and house, merchandise and services 0.78.ConsequencesBefore we conduct factor analysis, informations are tested for coding/data entry mistakes and trials for normalcy are conducted for each of the study points every bit good as the concepts that are created by calculating single points. Trials for normalcy include kurtosis easures, lopsidedness step s, and ocular review of histograms. The bulk of points appear to be within normalcy. Kurtosis steps are below one. Lopsidedness steps are around zero, and analysis indicates normal-shaped histograms. Based on dimensions of corporate individuality in the communicating literature, and some points from Melewar and Akel ( 2005 ) , we generated an initial set of 80 points. These points focused on communicating and ocular individuality, corporate behavior, corporate civilization, market conditions and house, merchandise and services. Using informations collected from the sample of 496 pupils, we conducted an explorative factor analysis utilizing chief constituents with the figure of factors non specified. The magnitude and scree secret plan of the characteristic root of a square matrixs indicated factors. In the following factor analysis, we set the figure of factors to five and interpreted factor burdens based on form matrix which resulted from oblique rotary motion ( Hair et al. 1998 ) . Oblique rotary motion was appropriate because the ultimate end of this research through factor analysis is to obtain several theoretically meaningful factors or concepts. Analysis of the 80 points resulted in five factors that explain 57 % of the discrepancy. Based on the oblique factor form, each factor clearly reflected one of the five priori dimensions. Subsequent loops were performed following omission of cross-loaded points or points that were theoretically inconsistent with their factor. The regulation of pollex provided by Hair, Anderson, Tatham and Black ( 1998 ) were applied where points load less than.30 were eliminated. The ensuing solution consisted of 52 points explicating 78.4 % of the discrepancy. The dislocation of these points was communicating and ocular individuality ( 19 points ) , behavior ( 11 points ) , corporate civilization ( 11 points ) , market conditions ( 6 points ) and house, merchandise and services ( 5 points ) . The revolved factor burdens for these 52 points appear in Table 1.Factor AnalysisNormally, when factor analysis is used in a survey of this nature, consequences reveal a certain sense of conformance between variables. As a consequence, one normally can do well more sense out of factor burdens than is the instance in this peculiar survey. The chief constituents processs produced 5 factors with characteristic root of a square matrixs greater than 1.0. This 5 factor solution, shown in Table 1 ( see appendix ) , accounted for 57.9 per cent of the entire discrepancy. Factor 1 Nineteen points clearly define factor 1 as shown by the burdens in Table 1. All points load positively and the statement appear to stand for a construct of corporate communicating and individuality ocular. Statement such as ‘promotion ‘ , ‘advertising ‘ , ‘information and message ‘ and ‘media used ‘ , seem to stand for corporate communicating portion. Other point such as ‘office interior design ‘ , ‘lighting ‘ , ‘furniture ‘ , ‘design of edifice ‘ , ‘location ‘ , ‘landscape ‘ , ‘space ‘ , ‘logo ‘ and ‘the word UUM ‘ represent ocular individuality of the university. Communication and ocular individuality shows an of import component in mensurating the corporate individuality of the university. Factor 2 Behaviour is categorized under intangible individuality and highly of import in corporate individuality. Eleven statements clearly meet the lading standards on this factor. These points are ‘university ‘s policy ‘ , ‘behaviour of direction ‘ , ‘ethics ‘ , ‘quality of relationship ‘ , ‘staff dressing ‘ , ‘personal features ‘ , ‘suitable accomplishment ‘ , ‘helpful ‘ , ‘understanding ‘ and ‘knowledgeable ‘ . Factor 3 Another 11 points clearly define this factor. They are ‘vision and mission ‘ , ‘goal accomplishment ‘ , ‘philosophy and chief ‘ , ‘aspiration ‘ and ‘history and imagination ‘ . Most of these points reflect corporate civilization issues. Factor 4 Six points load flawlessly on this factor. They are ‘student oriented ‘ , ‘the function as pupil ‘s development ‘ , ‘strategic marketing ‘ and ‘promotion ‘ . This factor seems to reflect a sense of market conditions in the university ‘s corporate individuality. Factor 5 Five other statements specify this factor. They are ‘marketing scheme ‘ and ‘branding ‘ , stand foring the elements of branding. While, ‘award ‘ , 'employee public presentation ‘ , and ‘excellent ‘ loaded under component of public presentation.Discussion of ConsequencesThis determination shows an of import facet of corporate individuality in Malaysia is higher instruction sector. For higher instruction sector in Malaysia, all constituent of corporate individuality ( communicating and ocular image, behavior, corporate civilization, market status and house, merchandise and services ) play an of import function in act uponing and possibly in finding their corporate individuality. This determination has interesting deductions. First, happening reveals Matriculation College ‘s pupils look at all facet of corporate individuality of the university. This survey presents considerable grounds to propose that prospective pupils of the university truly see university ‘s individuality based on ocular. Factor analysis consequences clear up this statement even more as 19 points are loaded under these factors. It is interesting to observe that the elements of ocular individuality such as logo, landscapes, edifice, illuming and furniture all loaded on the same factor. This determination is supported by the literature on corporate individuality which sees corporate ocular individuality defined in the manner in which an organisation uses Sons, type manners, terminology and architecture to pass on its corporate doctrine and personality ( Balmer, 1995 ) . Identity should be seeable and easy to recognize by the people. These consequences show that the importance of ocular individuality should be a high spot to the university. A well-built corporate ocular individuality does non merely add to organisational visibleness, but can besides be used as a powerful arm in deriving an advantage over rivals, while pulling client s and assisting convince the parent to direct their kids to the peculiar university. Higher instruction sector in Malaysia, particularly universities should concentrate more on their individuality to guarantee the image of the university is increased. Second, this determination finds that corporate behaviors were considered to be particularly of import. Even though this constituent is categorized under intangible elements compared to ocular individuality that can be seen and touched, it is still an of import component to mensurate corporate individuality. Based on factor analysis, eleven points were loaded under this constituent. Customers are anticipating a specific set of personal features to organize or reenforce their feeling. Behaviour such as moralss, quality of relationship, staff dressing, personal features, suited accomplishment, helpful, understanding and knowing are the of import feature from the position of the clients. Training and instruction either takes topographic point in the university or exterior of the university will profit the university. Third, the constituent of corporate civilization including vision and mission, end accomplishment, doctrine and principal, aspiration and history and imagination is really of import to the university ‘s individuality. Corporate civilization portrayed the full organisation behavior. Positive corporate civilization and strong vision and mission will increase confident among the prospective clients, constituent market status and house, merchandise and services besides show to be an of import constituent to mensurate the corporate individuality. For university who intends to globalise their establishment, this consequences indicate that the corporate individuality direction should take into history its personality ( Balmer, 1995 ; Birkight and Stadler, 1986 ; Olins, 1978 ) , its corporate scheme ( Wiedmann, 1988 ) and the three parts of the corporate individuality mix ( behavior of organisational members, communicating and symbolism ) in order to get a favorable corporate repute ( Fombrun, 1996 ) which consequences in improved organisational public presentation ( Fombrun and Shanley, 1990 ) . If the consequences are generalizable, maximising all corporate individuality ( communicating and ocular image, behavior, corporate civilization, market conditions and house, merchandise and services ) should hold a positive consequence on the university ‘s corporate repute. Our findings suggest that corporate individuality of Malayan university instruments act upon their corporate image. One account for individuality is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) and to be researched by more faculty members and practicians.Decisions and RestrictionsBecause this survey focused merely on one university in Malaysia, it represents a limited trial on the corporate individuality. However, it has already suggested that corporate individuality does consequence the image of the university. The following measure is to measure the external cogency of he obtained consequences by retroflexing the survey to other Malayan university scenes. For illustration future research should prove whether similar consequence can be found in other public university or private university operating in Malaysia or foreign university based in Malaysia. We besides noted that, because this survey is derived from one beginning that is the possible clients, there is the possibilities of common method prejudices to be in this survey. Thus, future research should see obtaining informations from multiple beginnings. For illustration, elements of corporate individuality can be obtained from bing clients ( pupils ) . However, extra dimensions of corporate individuality needed to be considered. Such extra research can play a critical function in developing apprehensions about what and whether corporate individuality should divert from the ‘best ‘ corporate image. Additionally, we are besides cognizant that there are some restrictions in corporate individuality theoretical account used in this survey. Thus, for those who are interested to go on, the usage of seven dimension of corporate individuality ( Melewar and Karaosmanoglu, 2006 ) graduated table would supply better account about corporate individuality in organisations. In amount, this survey represents an initial research attempt to place corporate individuality ( communicating and ocular image ; behavior, corporate civilization, market status, house, merchandise and services ) in which will act upon the corporate image of the university. This nvestigation is besides the first to concentrate on specific corporate individuality in Malaysia University. The consequences of this research suggest that universities in Malaysia should see corporate individuality programme for their long term planning.MentionsBaker, M. dan Balmer, J. M. T. ( 1997 ) . Ocular individuality: furnishings or substance?European Journal of Marketing.Vol. 31. 366-382. Balmer, J.M.T ( 1995 ) . Corporate stigmatization and virtu.Journal of General Management.Vol 21 ( 1 ) . Pp 24-46 Balmer, J.M.T ( 1997 ) ,Corporate Identity: Past Present and Future.University of Strathclyde. Balmer, J.M.T dan Wilson, A ( 1998 ) . Corporate individuality: there is more to it than meets the oculus. 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