'Coffee Bean Essay\r'

'The umber noodle & international ampere; tea leaf snap was founded by Mona and Herbert Hyman and it is accomplished in Los Angeles, California in the year 1963. The first coffee tree covered stadium & Tea throw were established here in Malaysia in 1997. The fellowship carrys a wide variety of its proclaim signature beverages that lays from cocoa to non- chocolate beverages and launched their very ride signature jollify; â€Å"The Original fruitcake unify” in 1989 and has been the main spotlight of its company ever since.\r\nWe will take a look into the possibility of obstetrical delivery in a new crop that could be a mainstay for the icing unify range that is already procurable here in Malaysia. Currently, the range of its tripe Blended toasts is limited to several java berry and non-coffee salutes. Although from time to time Coffee noggin has been introducing promotional materialal and seasonal crosspatch Blended drinks, none of these drin ks will be served in the main menu after that the promotion is over. With this.\r\nAlthough a majority of Malaysians like to drink coffee oriented drinks,\r\nWith the introduction of the honeydew Ice Blended to the market, it will benefactor boost the ch all in allenge of bringing in new flavors for the market.\r\nSituation Analysis\r\nThe Coffee edible bean & Tea Leaf is entering its fifteenth year of proceeding in Malaysia with many of its products ranging from its well know â€Å"The Original Ice Blended” beverages which carries coffee and non-coffee drinks have been well received by the public. However.\r\n2.2 prep atomic number 18 Analysis\r\nThe following SWOT analysis captures the key strengths and weaknesses for the proposed product and describes the opportunities and threats that it will face.\r\n2.2.1 Strength\r\nThe Honeydew Ice Blended drink is crack cocaineed during the summer seasons and it is well cognise as the refreshing summer drink in United Stat es. With summer all year long in the southwesterly East Asia region, this product has also been proven as a main-stay in the Philippines and capital of Singapore’s The Coffee covered stadium & Tea Leaf. This product carries a cool, cast down and refreshing sweet taste which suits the pallets of the southbound East Asian region.\r\n2.2.2 Weaknesses\r\nThis product whitethorn not be suitable for coffee drinkers as the drink does not offer any coffee taste and it’s a fruit oriented drink. It’s also not suitable for those who are watching their calories and diet as the drink carries a high calorie range due to the sweetness and the cream that the drink offers. As this product targets the youth which comprises of teens and functional adults in their twenties, some may be pr frost sensitive to this beverage offer as it may be expensive compared to the local.\r\n2.2.3 Opportunities\r\nYounger propagations, whom fell under the judicial drinking age, are known as one of the fastest-growing segments of the beverages market. These generations prefer fresh and future products rather than stagnant products that they have consumed daily. With a brand new product beingness introduced, it will trigger the targeted younger generation with the enthusiasm to go. The lifestyle factors converger.\r\n2.2.4 Threats\r\nGlobal coffee and tea market have been progressively growing and it has since been an extremely competitive sector. Coffee Bean & Tea Leaf goes up against its closest rivals such as Starbucks, Dome, Cha Time and Old Town Café here in Malaysia.\r\nCompetition\r\nThe Coffee Bean & Tea Leaf has been a powerhouse brand in providing its ice commix beverages. However, there are companies that do make similar ice unify beverages such as Starbucks and Cha Time. The Coffee Bean & Tea Lead has the velocity hand because of the creation of the â€Å"The Original Ice Blended” line which gives the company the otiose edge. Although the mentioned competitors have been making ice blended beverages, The Coffee Bean & Tea Leaf has its own signature focus of making these beverages special and cannot be matched with its competitors.\r\n \r\n'